Facebook not amused: iOS 14

Facebook jammert, weil das neue iOS 14 wohl personalisierte Werbung einschränkt.

While it’s difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing we’ve seen more than a 50% drop in Audience Network publisher revenue when personalization was removed from mobile app ad install campaigns.

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We understand that iOS 14 will hurt many of our developers and publishers at an already difficult time for businesses. We work with more than 19,000 developers and publishers from around the globe¹ and in 2019 we paid out billions of dollars². Many of these are small businesses that depend on ads to support their livelihood.

An Scheinheiligkeit nahezu unüberbietbar. Wer sein Geschäftsmodell im Übrigen auf personalisierter Werbung aufbaut, verdient mein Mitleid nicht. Ansonsten rumpelts ja gerade kräftig zwischen den großen Datenkraken. Epic & MS versus Apple & Google, Facebook versus Apple, Facebook versus Tiktok, ... aufregend.